Thursday, January 7, 2010

iPhone apps re-invent Magazines and News Papers

Paper Magazines and News Papers started to discover the iPhone as a platform to distribute their content. There is a new trend towards custom iPhone apps that complement the paper issue of magazines.

A magazine on an iPhone creates new revenue streams and is an easy door opener into a demographic of users that uses their iPhone for everything lifestyle.

It has already started
Here are two great examples of Magazine that have been converted into iPhone app. Vogue's online version is available as an iPhone app.GQ has just recently released a colourful iPhone app too. Interestingly the sales of GQ will be counting towards their total sales. So paper version and iPhone app count equally. That's very important for advertisers.

An earlier review of the Top Magazine iPhone apps in May 2009 shows some other good examples including Wired, Epicurious, Elle,, OK Magazine, Car and Driver, FHM, People Magazine.

A Packaged Solution for the Media and Publishing Industry
We realise that many media companies and publishers are looking for solutions that could rapidly produce high quality iPhone apps.

At jTribe we worked hard developing a platform for iPhone Magazines and News. Our jellymo for Media and Publishing offering makes development of custom branded iPhone apps affordable and fast. The news and magazine apps allow to present constantly fresh content in a branded iPhone app with social elements and even in-app purchase of content.

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